Tag: restaurant

The Birth of Jigri Sekuwa: A Tale of Friendship, Flavor, and Franchising

In the post-pandemic era of inflation and recession fears, businesses that have adapted stand as a testament to resilience. Jigri Sekuwa, the brainchild of our CEO, Sudarshan Poudel, is one such success story. Jigri Sekuwa aimed to be a low-cost, efficient restaurant operated with a small team. It became a…

Jigri Sekuwa: Leading the ‘Drinks at MRP’ Revolution

In recent years, the phrase "Drinks at MRP!" has become the buzz phrase in Nepal's hospitality industry. This copywriting tactic, especially popular among restaurants and 'Sekuwa' hubs, initially served as a unique selling point. However, its rampant use has led to a "me-too" strategy, where competitors imitate each other's marketing…